Ember & Oak

The challenge

A founder-chef trio was opening a flagship restaurant inside a converted heritage warehouse, with two more concepts queued for the following year. They needed one brand system flexible enough to cover three distinct venues — logo, type, menus, packaging, photography direction, reservation site, and the Instagram visual system that would carry 80% of pre-launch marketing. Eight weeks from naming workshop to ribbon cutting.

What we built

• Group brand identity

  Master wordmark + sub-brand system for three venues; type, color, and a photography direction that scales across print and digital.

• Menu & packaging design

  Seasonal menu templates, takeaway packaging, business cards, signage — production-ready files for the printers.

• Reservation website

  Webflow site integrated with OpenTable. Mobile-first, image-led, with a 38% reservation conversion rate.

• Instagram visual system

  Grid templates, story templates, and a 90-day content calendar — the founders ran it themselves after a 2-hour handover.

• Email & SMS reservations

  Klaviyo flows for booking confirmations, reminders, and post-visit feedback — tied to a private supper-club waitlist.

• Press & PR launch kit

  Press release, photographer's brief, and a sample-tasting program that placed features in 8 publications.